2024 GOOGLE CERTIFICATES

• Thinking Outside the Inbox: Email Marketing

• Foundations of Digital Marketing and E-Commerce

• Attract and Engage Customers with Digital Marketing

• From Likes to Leads: Interact with Customers Online

Sr. Director, Creative Advertising Strategy & Planning | NBCUniversal | Los Angeles | Mar 2021 – Jan 2024

Led the development of original digital and social creative for paid media and multi-platform partners, executing comprehensive advertising strategies and media plans to reinforce network and show brand narratives, achieve marketing objectives, and drive brand growth and ratings across NBC Primetime, Sunday Night Football, Olympics and Late Night programming.

  • Integrated forward-thinking insights into advertising strategies by continuously evaluating industry trends and emerging technologies, resulting in creative awards that drove innovation and maintained a competitive edge.

  • Led and executed high-impact experiential events and digital campaigns, collaborating with in-house teams and external partners to deliver memorable brand experiences that increased brand awareness and viewership.

  • Crafted comprehensive creative briefs and led brainstorming sessions, fostering collaboration on 360-degree media and marketing initiatives, resulting in cohesive campaigns that effectively spanned multiple verticals.

  • Managed strategic partnerships with platforms and agencies, building and nurturing cross-functional relationships with key stakeholders, ensuring seamless execution and alignment with business goals, and strengthening the brand’s market position.

  • Analyzed and optimized key digital metrics for NBC’s online platforms, implementing targeted content strategies and streamlining user experiences, leading to increased user engagement.

  • Collaborated with top-tier talent, influencers, and PR, leveraging their reach and credibility to enhance campaign effectiveness and boost audience engagement.

Sr. Director, Digital Project Management | NBCUniversal | Los Angeles | Feb 2016 - Mar 2021

As Head of Digital Project Management, led the project managers and creative team responsible for executing advertising across digital media and owned platforms to promote NBC shows, ensuring all deliverables aligned with strategic goals and brand standards.

  • Directed content creation across multiple platforms, including media partners, social media, and email campaigns, ensuring high-quality and strategically aligned output that resulted in increased content engagement.

  • Managed the brand's voice and tone across all digital content, ensuring consistency and strengthening overall brand identity, leading to a cohesive and recognizable brand presence.

  • Developed creative briefs, strategy documents, and best practices, analyzed performance data, and presented insights to stakeholders, fostering innovative collaboration and informed decision-making.

  • Implemented leading digital project management tools such as Basecamp and Airtable, boosting efficiency, streamlining workflows and cross-departmental communication, and improving project management and team coordination.

  • Managed department recruitment, team-building, and personnel, ensuring strong team performance and cohesion, leading to a highly effective and collaborative team environment.

  • Supported the SVP/President of Creative on internal initiatives for the company's network and studio, contributing to cross-departmental communication and collaboration by offering digital education and introducing new technologies.

Digital Project Manager | NBCUniversal | Los Angeles | May 2012 - Feb 2016

Executed digital advertising campaigns across multiple platforms to promote NBC shows, including titles such as The Voice, This is Us, Chicago’s Franchise, The Good Place, Law & Order Franchise, America’s Got Talent, Golden Globes, and more.

  • Led the creation and delivery of show assets for paid media across digital display, video, social media, OTT/CTV, and digital out-of-home, reaching targeted audiences prior to premieres, which resulted in increased awareness by driving audience engagement and ratings.

  • Developed project timelines and Statements of Work (SOW) for all projects, overseeing production processes with creative teams, which streamlined delivery through efficient timelines and workflow procedures.

  • Initiated and participated in internal and external meetings, including brainstorming sessions, fostering an inclusive and inspiring environment. This drove creative innovation and led to the integration of the digital team into custom shoots, resulting in higher production budgets and updates to outdated departmental structures.

Assoc. Advertising Account Manager (Contract) | ABC DIGITAL – (The Walt Disney, Interactive Group) | Seattle |  Nov 2010 - Dec 2011

Managed relationships with media agencies, clients, and internal technology departments to oversee digital media campaigns and sponsorship packages across ABC, ABC News, and ABC Family websites

  • Collaborated with planners to support RFP processes by providing pre-sales assistance and creating master spec documents, leading to a streamlined proposal workflow and increased efficiency in campaign planning.

  • Coordinated with clients and agencies to establish and enforce timelines for asset delivery, ensuring on-time campaign launches and adherence to project deadlines.

  • Managed ad serving systems, including DFP/Dart, Freewheel, VAST, and third-party reporting vendors to set up and launch digital advertising campaigns, ensuring accurate execution and alignment with client specifications.

  • Analyzed campaign performance data to ensure alignment with KPIs and full delivery, successfully driving clients' ROI goals and optimizing campaign outcomes.

  • Managed relationships with media agencies, clients, and internal technology departments to oversee digital media campaigns and sponsorship packages across ABC, ABC News, and ABC Family websites, ensuring cohesive execution and maximized sponsorship impact.

Campaign Coordinator | CBS RADIO – (Altitude Group) | New York | April 2008 - June 2010

Collaborated with national clients to develop and implement custom marketing programs and activations across all CBS Radio markets, encompassing over 100 traditional stations, websites, streaming channels, and Last.fm, successfully executing programs with a budget of up to $7 million and contributing to content creation and label relations.

  •  Participated in strategic marketing brainstorms and RFP processes to develop innovative multi-platform campaigns for Fortune 500 companies, successfully integrating digital elements, on-air programming, and talent to drive engagement and brand visibility.

  • Led the creation and artistic direction of collateral materials, including campaign websites, web banners, commercial copy, promotional materials, and on-site events, ensuring cohesive and visually impactful marketing assets that resonated with target audiences.

  • Managed timelines, budgets, billing, and legal agreements for promotions and partnerships to ensure seamless execution and delivery, resulting in successful campaigns that adhered to financial and legal parameters.

  • Fostered and maintained relationships with labels and artists to secure talent and partnerships, enhancing campaign quality and ensuring consistent collaboration.

  • Executed national branding and marketing campaigns for high-profile clients, including Hayneedle.com, Live Nation, NBC, Spike TV, BofA, and others, delivering impactful campaigns that boosted client brand awareness across multiple platforms.

  • Wrote commercial copy, artist newsletters, marketing white sheets, and campaign recap presentations to support marketing and promotional initiatives, providing compelling content aligned with campaign goals.

  • Handled legal matters, trafficked marketing elements to stations and databases, and managed budgets, artist, and winner relations to ensure compliance, proper resource allocation, and smooth campaign execution, resulting in legally sound and fiscally responsible outcomes.

National Promotions Director | CBS RADIO | Seattle | March 2005 - April 2008

Led the development and execution of integrated marketing campaigns for national clients such as Verizon, Macy’s, and T-Mobile at the local level, including management of commercial, digital streaming, and NTR inventory and programs

  • Coordinated and managed station concerts, artist meet-and-greets, and special promotions, such as the "Party Plane to See Boys Like Girls in Chicago," delivering engaging and memorable events that enhanced audience experience and brand loyalty.

  • Executed integrated marketing, non-traditional revenue (NTR), and branding programs for national clients and The Altitude Group within the Seattle cluster, successfully driving brand visibility and revenue growth through innovative strategies.

  • Cold-called, managed accounts, and sold commercial inventory and multi-layer NTR integrated sponsorships to clients, including Verizon Wireless, Macy's, T-Mobile, and Procter & Gamble, integrating on-air, online, and text messaging promotions to maximize campaign effectiveness and client satisfaction.

  • Created and designed station one-sheets, market/sales PowerPoint presentations, and media kits, utilizing market research and Arbitron ratings to produce compelling materials that supported sales efforts and informed client decision-making.

  • Led the development and execution of integrated marketing campaigns for national clients at the local level, including managing commercial, digital streaming, and NTR inventory and programs, ensuring successful campaign delivery and alignment with client objectives.

  • Led the development and execution of integrated marketing campaigns for national clients such as Verizon, Macy’s, and T-Mobile at the local level, including management of commercial, digital streaming, and NTR inventory and programs.